Alissa Dunbar joined Miva in June 2018, spearheading the realignment of Miva’s marketing to support the company’s new direction, vision, and goals. In her role, Alissa oversees Miva’s integrated marketing and communications strategies, brand management, media relations, product marketing, lead generation, publications, event management, and interactive marketing.
With over 20 years of experience in project management, customer advocacy, communications, and event planning, Alissa leverages her holistic marketing expertise to understand and address the often complex problems felt by the market.
Prior to Miva, Alissa led marketing efforts for a successful financial technology provider. With a focus on meaningful communications and strategic content marketing, Alissa built significant brand visibility, recognition and demand. Her targeted and efficiency-driven approach to B2B marketing is proven to consistently bring in high quality leads and drive high conversion rates throughout the entire lead funnel.