Grow Your Reach By Being “Brand-tastic” Even When Times are Challenging
Consumers are becoming hyper-aware of who they do business with and why. According to Forbes, content marketing efforts receive 3x the sales per dollar spent. What is even more exciting is that it costs 30-40% LESS than paid advertising.
In this session you will discover:
· The true idea of branding
· Why you should build a culture and not just a company
· How to clarify your brand story and your message
· How to thrive even in tough times
John Lawson // ColderICE Media