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2019 Blades Awards Winners

Last year, we celebrated the achievements of four spectacular ecommerce sites.

Most Improved


Anest Iwata-Medea built their site to share airbrushing with the world. Their stunning and interactive site educates as much as it promotes, giving customers of all skill levels and product familiarity a concierge airbrush shopping experience. See it in action.

Best Feature

Royal Swimming Pools

Royal Swimming Pools has created a beautiful website that helps people create their own pool kits and educates them on pool construction. They designed their Customize & Build Your Dream Pool feature using conditional logic to ensure that every custom pool build is possible. Visit their site.

Best Website: Small Business Class

Nature's Fusions

Nature’s Fusions is committed to providing high-quality essential oils and honest information. Their site reflects this commitment with detailed product information, educational content, and a beautiful site design that puts the spotlight on their products. Check it out!

Best Website: Enterprise Class


Borsheims, a jeweler that has been in business for over 100 years, built a site worthy of their rich history and beloved customers. Their online store employs powerful search and interactive visualizers to give customers a truly unique jewelry shopping experience. Visit their site.