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MivaCon Blades Awards

Best Website Feature

For 7 years, the Blades Awards has celebrated the effort and ingenuity behind the web’s most spectacular websites.

Features Driving the Future of Commerce

“Generic” just doesn’t cut it in ecommerce. The 2020 finalists for Best Website Feature leverage standout features that push the envelope of online shopping and provide an outside-the-box experience fit for the modern shopper.


Wingstuff is passionate about Gold Wing motorcycles, and their website shows it. Their Online Community is a customer retention superstar, allowing customers to discover Gold Wing products, interact with other enthusiasts, share reviews, and enjoy the Gold Wing lifestyle.

Visit their site.

Diesel Power Products

Diesel Power Products has built a sharp website that lets customers get hands-on with their diesel parts and accessories. Their groundbreaking Video Library features shoppable videos that take product discovery to a new level. These videos deliver an engaging, educational shopping experience and convenient timestamps for product mentions that let customers learn more about the products used in their favorite diesel builds.

Check out their site.


How do you take the highly personal experience of purchasing jewelry and translate it to the digital world? With their game-changing Virtual Showroom, Borsheims’ sales associates can tailor their recommendations to each customer’s needs, creating a more delightful, personal, and effective shopping experience.

Visit their site.

S&B Filters

S&B Filters is known for developing technologically advanced high-performance filters. Their cutting-edge “Build Your Own Filter” shines as an example of a great product discovery tool, matching the depth of their products with effective product building functionality, detailed information, and striking visuals.

Check out their site.

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